La inteligencia de negocios y la analítica de datos en los procesos empresariales
DOI:
https://doi.org/10.51252/rcsi.v1i2.167Palabras clave:
Empírico, empresa, metodología, modelo, sectorResumen
La inteligencia de negocios y la analítica de datos en los procesos empresariales se aplican en varios sectores organizacionales, este último representa un factor de ventaja competitiva, para este fin es necesario utilizar herramientas tecnológicas y definir los procesos que permitan generar modelos maduros de gestión, mientras que la inteligencia de negocios y la analítica de datos representan, como estrategia empresarial, es un factor importante de rendimiento y toma de decisiones. El objetivo fue establecer un marco de referencia teórica de la inteligencia de negocios y la analítica de datos en los procesos empresariales, en este artículo se revisaron artículos de revista indizadas en SCOPUS, Web of Science y Scielo a través del uso de google académico, el rango de revisión fue entre los años 2017 y 2021. Los resultados revelaron que el sector empresarial es donde se aplican con mayor frecuencia las soluciones en inteligencia de negocios y analítica de datos, además la metodología empírica es la más aplicada. Se concluyó que este estudio constituye un marco de referencia teórica para futuras investigaciones sobre la inteligencia de negocios y la analítica de datos en los procesos empresariales.
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Derechos de autor 2021 Edith Barón-Ramírez, Cristian García-Estrella, Silvia Sánchez-Gárate
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